Event Marketers: How to Use – Not Misuse – QR Codes as a Business Tool
There’s been a lot of talk lately about the use, or misuse, of QR code data by marketers. It’s a valid argument, albeit familiar, in the context of data privacy. Most people are aware that QR codes aren’t new, but they are back in the spotlight. This is due to a variety of reasons, the top ones being the acceleration of QR codes during the pandemic and the eventual dissolution of third-party cookies.
This byline by Safe Site Check In CEO David Ward provides marketers with tips on how to can make the most of the resurgence of QR codes for events. You can read the full article on the Tradeshow News Network (TSNN) website.
David Brian Ward is a CEO and Founder of Safe Site Check In LLC, a digital jobsite management platform launched in 2020 for the Construction industry. With over 40 years of experience in the technology industry, having launched and grown several successful companies. Mr. Ward is a now a SaaS entrepreneur and innovation leader in the Construction industry.
